How can communication design leverage the power of augmented reality to immerse audiences in delightful experiences? Explore the intersection of augmented reality (AR) and storytelling in “Through the Looking Glass” and discover how to create compelling experiences for people that blur the boundaries between the real and the unreal.

Get ready for an intriguing journey in the captivating world “Through the Looking Glass”! Immerse yourself in delightful experiences as we explore the enchanting realm of AR storytelling. Discover the secrets of creating magical moments through engaging research adventures, inspiring case studies, and explorations with tech. Unleash your creativity, unlock innovative design solutions, and delight audiences with unforgettable AR communication experiences that will leave them in awe! 

The focus of the studio “Through the Looking Glass” is to explore the intersection of augmented reality (AR) and communication design. Delve into various design strategies, principles, and techniques specific to AR experiences. Explore narrative structures, spatial design, user-centred design, and interactive storytelling. To communicate your knowledge to an external audience, you will engage in virtual and physical projects and interactive demonstrations, showcasing AR designs and effectively conveying the impact of AR to captivate and engage people. 

In this studio you will create both physical and virtual design artefacts, combining various 2D and 3D media elements (words, images, graphics, audio, video and animation) into immersive AR design experiences. Starting with beginner-level techniques, you'll expand your creative abilities to share engaging narratives. 

There are three assessment tasks for this studio, the briefs are made up of a range of milestone deliverables that are interconnected and build upon each other.

Brief 01: SKO

Brief 02: Exploring AR

Brief 03: AR Design 

What is Storytelling? - Interaction Design Foundation

The art of the interactive storyteller - UX Collective / Tom Green